Comparison
Simpleembed vs Behold
Behold is a genuinely polished Instagram feed tool with a lovely editor and a developer-friendly JSON option on every plan. The main difference is the pricing model: Behold prices by monthly views across five tiers, while Simpleembed is a flat $7/month for unlimited feeds, sources, and views — no metering, ever.
Simpleembed is the better fit if you want one flat price, no view counting, and a simple JSON API. Behold may fit you better if you want its more elaborate design editor, higher per-feed post counts, or curation features like pinning and reordering on its Business plan.
Side by side
| Feature | Simpleembed | Behold |
|---|---|---|
| Pricing model | Free for 1 source + 1 feed; $7/mo flat for everything else | Free plan; paid tiers from $10/mo (Starter) to $180/mo (Scale), priced by monthly views |
| View limits | None — unlimited views on every plan, including free | Metered per plan: 1,200/mo on Free, 15,000 on Starter, 125,000 on Pro, 500,000 on Business; unlimited on Scale ($180/mo) |
| Feed / source limits | Free: 1 source, 1 feed. Paid: unlimited feeds and sources | Free: 1 source, 1 feed (max 6 posts). Starter: 3 each. Pro: 15 each. Business: 30 each |
| Watermark on free plan | Yes — a small Simpleembed watermark on the feed | Behold logo shown on hover |
| JSON API | Yes — every feed, on every plan (public, CORS-enabled) | Yes — JSON feeds are included on every plan, including Free |
| Image expiry handling | Images are proxied and cached by Simpleembed, so they never expire | Not published on their pricing page |
| Platforms supported | Instagram (Business or Creator accounts) |
Behold details are from behold.so/pricing as of July 2026 — check their site for current pricing.
Switching from Behold
It is about a two-minute job: connect your Instagram account to Simpleembed, create a feed, then replace Behold's embed code on your site with the Simpleembed snippet (swap in your own feed ID for YOUR_FEED_ID):
<script src="https://simpleembed.com/embed.js" data-feed-id="YOUR_FEED_ID" async></script>Grid and carousel layouts, columns, and spacing are configured in the dashboard, and every embed updates automatically when you change a setting. If you use Behold's JSON feeds, our JSON API works the same way: one GET request per feed.
Frequently asked questions
- Is this comparison fair and current?
- We checked Behold's public pricing page (behold.so/pricing) in July 2026 and only listed what it states; anything it doesn't publish is marked as such rather than guessed. Behold ships regularly, so always confirm details on their site before deciding.
- Can I try Simpleembed for free?
- Yes. One Instagram source and one feed are free forever, with unlimited views and a small Simpleembed watermark. The $7/month plan removes the watermark and unlocks unlimited feeds and sources.
- Do you cap views like Behold does?
- No. Simpleembed never meters views on any plan — a traffic spike will not break your feed or force an upgrade. Behold's plans are priced by monthly views, from 1,200/month on its free plan up to unlimited on its $180/month Scale plan.
- Does Simpleembed have a JSON API like Behold?
- Yes. Every Simpleembed feed is available as JSON at a public, CORS-enabled, CDN-cached endpoint, so you can render posts with your own markup. Behold also offers JSON feeds on every plan — this one is a tie.
Get your feed ID in about two minutes
Create a free Simpleembed account, connect your Instagram Business or Creator account, and copy your embed snippet. One source and one feed are free forever; $7/month unlocks unlimited feeds, sources, and views.
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